22nd
The Year in Review
The year isn’t over quite yet, but it’s getting close, so we’re going to take a look back and see what (and how) we did. It’s interesting for me to look back over the years sales and see which products were the most popular for that year. You can learn a lot from looking at that data. As you most likely know, we have ten different frame styles to choose from, and each frame style is a little bit different from the next in size and shape. And within each style there are several different frame colors to choose from. So we can look and see which frame style was the most popular, and which color within that frame style sold more, and all sorts of fun stuff like that. Let’s begin.
Style Wars
As I said earlier, we have 10 different styles, ranging from small to large. These 10 styles are there so that you can choose a size and shape that best fits your eyeglasses. The Aviator is our largest frame size that we have, and can be worn over almost any prescription eyeglass frame that’s out on the market, but for some people that style is a bit to big. Just because it can be worn over your frames, doesn’t mean that it should. This is important to keep in mind when looking at the data. If we put the frame sizes in order of smallest to largest, it would look like this:
Some of this is debatable, the Jett is actually wider than the Rhombus or Navigator, but is thinner from top to bottom so we have it in the 7th spot. You can see all this with our handy size guide as well, but the jist of it is, if you have a small frame, with small glasses, try the glides. If you have a large frame with large glasses try our Navigator. All the other styles cover everything in between.
So looking at our sales over the course of the year we find that our top 3 styles were the Aurora, Element, and then the Aria. So our top selling style was our second smallest, followed by two medium sized styles. What this tells us is that, you the consumer are doing a great job finding the right size style of Fitovers™ Eyewear for your frame, and that you’re taking advantage of all the options available to you. The rest of our styles were pretty close in the number of sales, which again, is evidence that you are taking advantage of all the options.
So Who is Top Dog?
Which frame sold the most overall you ask? That honor goes to the Aurora Claret. This was our most sought after frame. The size and color of this frame seemed to be the perfect fit for a lot of you, but following close behind was the Aurora Sapphire and our Matte Black Aviator. So while the flashy colored sapphire and claret were popular, the classic black Aviator was right there with them.
What all this information boils down to is that we have plenty of options available, and you all are doing a great job picking out what’s just right for you. Keep up the good work. Happy Holliday’s everybody, we’ll see you next year.
