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Decisions, Decisions, Decisions…

When the concept of Fitovers™ was first hatched over 15 yeas ago, we felt we were providing the public with a great solution to a common problem.  What should people who wear prescription eye glasses use to protect their eyes from the sun?  Fitovers™ Eyewear was born and the Fitovers™ were an instant hit, but the options available to the general public were limited.  We had attempted to create a “one size fits all” panacea that would work for everyone, and for thousands of people it did.  Over the years, however, we’ve learned that it’s not all about the utility of Fitovers™; a lot of people don’t want to compromise style when looking for a sun wear solution.  In fact, in the sunglasses business, style is more often than not more important for the consumer than actual sun protection for their eyes, much to the chagrin of their eye doctors.  It is for this reason that every year we tweak, add to, and sometimes overhaul our line of Fitovers™.

It’s a bit cliche to say that people come in all different shapes and sizes, but in reality, they do.  And the face is no exception.  Face shapes range from round to oval to square to triangular, and several variations in between.  Because of this, a “one size fits all” approach to Fitovers™ wasn’t ideal.  We were providing a product that people needed, but it was evident that we could do better.  We now carry 10 different frame styles, each style a different size than the other.  We’ve found that this way, everyone who wants a Fitover™ can find one that is unique to their face size and shape.  We’ve received numerous emails from people praising our Glides collection (our smallest frame size), saying that no other sunglasses worked for them because they were all so bulky on their small frame.  On the opposite end of the spectrum, people love our Aviator (which is our largest frame) because all other frames were too small and pinched the sides of their heads.  Our other 8 styles conform to all the variations in between from small to large.

Now 10 frame styles to cover the many different face sizes is nice, but there’s more to it than that.  Identifying the right frame for you requires looking at the frame shape as well.  Sunglasses are an accessory, so it is important to find frames that compliment your face shape.  People with angular faces usually choose to wear sunglasses frames that are round or curved, to balance the angles.  The opposite is true as well; people with round faces want angular or rectangular frames to compliment the natural shape of their face.  Fitovers™ has this covered too.  We produce round, oval, angular, and rectangular frames in various sizes to ensure that you find the correct pair of Fitovers™ for your size and shape.

All this is well and good, but what gets our consumers the most excited is our 23 different color options.  That’s right, 23 different colors.  We range from conservative black and tortoiseshell, to the more adventurous claret and sapphire.  The new Jett comes in Purple Haze, a really fun color that people have been buying up.  Those are only five options we offer, but the bottom line is, we make our glasses in a color that is right for you.

So what does this all mean?  It means that we’re working with you.  It means we want to make what you want to wear.  It means that no matter what your face size or shape is, and no matter what your style preference is, we have what you need.  And best of all, we’re protecting your eyes while you look good.

 
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