Maximize Your Profits

Floor Displays Can Do Most Of The Selling For You

In the optical industry, time is money, so finding ways to optimize your time will lead to greater profits. Having a floor stand in your store is a great way to create more time for yourself, as it gives consumers the ability to pick out what they want on their own.  Fitovers™ Eyewear has recently developed a 40 piece rotating floor stand that has opticians struggling to keep it stocked.

An attractive floor stand can capture the eye of potential buyers, and generate interest among those that may be new to the product. The 40 piece stand offered by Fitovers™ Eyewear presents the glasses in a contemporary, visually appealing way. Consumer brochure holders conveniently located at the sides allow interested customers to read and learn more about the product, a task that traditionally fell to store employees. The 40 spaces available for sunglasses allow the store to stock several colors of each of the different styles that Fitovers™ Eyewear produces. Two side mirrors let the customer try out each color and style until they are confident they have found the perfect fit. A small polarized demonstration below the mirror allows the customer to immediately discover the benefits of polarized lenses.  The complimentary carrying case, which contains the microfiber cleaning cloth along with the neck cord, attaches directly to the stand. All this is work that the customer is doing on their own, meaning it is work that the employee no longer has to do, saving them precious time.

The stand also has some features that make it easy for the employee to upkeep. To maintain the selling power of the stand it is important to keep it looking fully stocked. A storage container at the base can hold up to ten additional Fitovers™ allowing the employee to restock after a pair has been purchased. The stands small base, roughly one foot by one foot, maximizes store space and keeps the weight light enough to easily move from one area of the store to another.

The 40 piece stand is a selling tool that showcases, informs, and sells the product so employees don’t have to.  It allows customers to find the right fit for themselves, experience the product first hand, and make an educated purchase, which translates into happy customers.